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In the 1980s the united auto executives had fixed Japan has replaced the United States as the world’s leading producer of cars that they have to visit Japan, beitou. The Japanese vehicle reliability and prices in both the American people, they take what do? How do people in Japan and rapid constantly introducing new car?

Visitors later found not as they had expected, Japanese counterparts by not favorable policies, or state subsidies, auto business innovation instead of. The Japanese created a new system of industrial production, the innovation of the means of production then rapidly as “lean manufacturing” reputation.

This article will discuss that Japan is similar to the scene is now emerging world. Largely as the 1950s, after Japan in developing countries are now became a hotbed of commercial innovations. They took out the sales of new products and services, and its price is cheaper than the western counterparts to incredible: sell $3000 cars, sold $300 computers and mobile phones sold $30 per minute, and only 2 cents. Domestic communications combined 。They reconstruction in manufacture and distribute system, and in their new business model experimental operation. In emerging markets, BYD BYD batteries everywhere all the modern commercial elements from the supply chain management to human resources recruitment and cohesion maintenance, all are reloaded or be changed to use.

Until recently, why the label with cheap labor for the emerging countries now commercial innovations leader? The most obvious reason lies in their heart is bigger dreams. On the world stage of ambition and worry in output more cheap goods competitor for instance, Vietnam, Cambodia, or fear of in their minds, they relentlessly to the value of climbing. These emerging market winners BYD BYD batteries not only proves the strong competition in the backyard, and will also spread to the strength of this world.

Near the Spring Festival, partial businessman “new home, competing clearance” slogan. There are many cat behind discount.
Recently, ms. Zhang call itself, so sweet things. Ms. Zhang appealed to citizens, never covet petty profit, buy the fake and low-quality commodities. “NaFu battery” – “new” battery two hours
A few days ago, people in the south street, a “wang, raise your fare home sale” small store, spend 2 yuan price bought 2 NaFu battery, but only for a moment with battery power will not work. He went to negotiate with the shopkeeper owner should say: “not is 2 yuan, also to find somewhere else? You can buy that expensive battery?”

Buy inferior trap cells, wang did not notice, the store’s most coarsely, packing goods are simple. The shopkeeper said that he was immediately to outsiders, Spring Festival, want to store the goods as soon as possible, the backlog of disposal expenses, raise price is very cheap.
Oddly, this shop sighs hangs a restaurant that the plaques. Residents said, here is a small restaurant, a month before relet. Now a man here shout “sale” removal. Small fakers say these are “store surplus goods”, actually is fake commodities. A man said, he bought double slippers, wear only three days off.

Sansho metropolitan August 5 – “has been planned, but one day buy gasoline, is really afford couldn’t afford to.” Xiao wu car-fanciers have reluctantly told reporters. But now, new energy vehicles using the phased may offset xiao wu regret, round his car.
This morning, in hunan division force is the new energy Co., LTD and super technology (Hong Kong) limited company (GP) ltdchina of hunan secco bully auto power battery Co., LTD, China’s first auto power battery power pack automatic production scale, marks China’s new energy vehicles from a “power” in hunan, perhaps in the near future, “no oil”, environmental protection, easy car going into the new energy ordinary citizens living.

Understood, there are three domestic famous auto company chery, changan, faw to bully company car battery energy packets, far greater force in secret WuDingJun by company, said: “we will soon to changan, chery, and such companies, faw let more and better new energy vehicles in the market.” And about the price of the new energy vehicles, he says, it is difficult to predict, everything depends on the market.

According to the introduction, USES the original company of rebar connection battery module unit in design and technology, clearing the obstacle for the industrialization. The company with the super technology (Hong Kong) Co., LTD. Jointly developed the production lines, the annual production capacity of 18,000 for auto power battery energy nimh bag, can satisfy the demand of 18,000 vehicles.
Hunan is lack of coal resources situation, the less electricity, gas, oil is a relative lack of energy, self-sufficient ability inadequacy, greatly restricted the economic development, the development of new energy industry is necessary. National, vice governor says the bully with performance-to-cost and vehicle engineering, energy packets product is hunan automobile industry towards a new energy vehicles new starting point.

In traveling to frequent employee personally from wutai mountain, jump, please pray, WangChuanFu monks are established American headquarters in Los Angeles. One year ago, Mr Buffett has very BuFen blaming the byd investment: “all believe that time will prove that, because no credit company will exist for a long time.” BYD BYD batteries Contrary, the byd go now than in the past year.

Results prove everything. Byd shares (HK) working-face in 2009. 47.34% year-on-year growth of sales revenue, 395 billion yuan, profit 37.94 billion yuan, up 271.46% soar. Byd another listed companies (0285 – byd, 2009 income, HK) 111.99 billion yuan (RMB), a year-on-year growth of 31%, realize the profit 7.59 billion yuan, BYD BYD batteries up decreased by 1%.

Byd electronic, foxconn with two listed companies, a group of listed company hon hai 2317 (TW), 2009, consolidated financial income for nt $196 billion yuan (approximately 43 billion yuan, a year-on-year growth of 0.4 per cent), Net profit for nt $756.9 billion yuan, a 2008 growth 37.3%, Another by mobile phone business byd electronic of listed companies, foxconn 02038 international (HK), 2009, and its income for 72.41 billion, up, down 22 million us dollars, up net 3962 substantially 68%.

Although total revenue, foxconn far above the byd, but the byd obviously is in high-growth, high yield. But the growth of just is byd foxconn, because the traveling and fretting WangChuanFu doing a large part of the overlap is both.
The same path
WangChuanFu founded in 1995 in shenzhen in battery production, byd. In a few short years, has won China’s Taiwan and manufacturers of philips, and big orders with MOTOROLA, nokia mobile phone manufacturers, such as sanyo, SONY side-by-side stands by the global supplier of three batteries in rechargeable batteries are absolute leadership, even the economic crisis caused by 2009 byd battery business sales fell 34.42% year-on-year, but its leading position in the field of still reigns.

In modern Chinese enterprises not afraid to start new car chase

ZhengYiXuan was pursued the possibility of Chinese enterprises, said: “our strategy is the product quality and high-end design and style. If too much emphasis on competitive enterprise, may lose our core.

But China’s three local enterprises BYD (BYD), chery, cobolli gigli etc. Car is very competitive. Byd company is the world’s largest battery production enterprise, recently, and actively introduce electric in the auto electric E6 publicly. Byd President WangChuanFu said: “so far to June to 100 E6 car, and at the end of the year in the United States formally.”

Chery automobile launched B16, etc and modern, kia G3 Toyota, Honda and enterprise competition, etc. The company has introduced in SV5, 5 / MPV car concept car (show the future development direction of automobile company car). Geely is launched a concept car. Europe and Japan in a motor
Volkswagen in the Beijing auto show starting large car fai global smoke (Phaeton) of new products. This product will be listed in South Korea in September this year. BMW launched a new Wheelbase – 5 is mutually because of Long,   axle (car) spacious. This car production in China, shenyang only in China. This car is popular to beat limousines audi A6Long Wheelbase -. Audi is first public large cars to the Wheelbase – A8. This is to cater to like large cars, especially like the back of the car needs. Chinese spacious。

Is this year will be the first appeared in Shanghai general motor Chevrolet sail new BEV pure electric car, Next year will be introduced to China is the market Volt. Two car any different? This general motors GanWenWei President and general manager in automobile interview revealed, netease Chevrolet sail Sail batteries  pure electric cars new Volt and will be parallel lines.

Is this year will be the first appeared in Shanghai general motor Chevrolet sail new BEV pure electric car, Next year will be introduced to China is the market Volt. Two car any different? This general motors GanWenWei President and general manager in automobile interview revealed, netease Chevrolet sail BEV pure electric cars new Volt and will be parallel lines.

GanWenWei further Sail batteries explained, in fact, two car battery in the new energy and basic techniques of difference, just two car models, can continue to drive long etc are different.

At the same time, the comparison is technically Volt, so that the leading car belongs to high end products, Volt for those who need to use the vehicle can travel, configuration will be richer and more luxurious, The position will be more popular sail, can choose relatively small scope.

According to the introduction, Chevrolet Volt electric power to full-time, by driving at full speed. When the trip mileage in 60 km, Chevrolet Volt electric within a car can only 16 kilowatt-hours of lithium ion batteries that power to drive the reserves. And when the battery power, it can be depleted by an on-board gasoline or ethanol fuel such as vehicle electric generator to provide power to drive system, which has hundreds of kilometers of life.

Another is introduced in the next year, general Volt will formally decided production Cadillac, new concept car Converj electric vehicle will sail pure in 2 ~ 3 year. In fact, in the new energy ambition is far more than this. GanWenWei says, this is all existing models in the future, we will have a lot of new solutions, the existing models is parallel with the development. For example, we will further develop EN – V this line, hope in the tire system, at the same time, more to improve the interface will do a lot of improvement, do a lot of testing technology.

The gold-lettered signboard company

Problem: leave dry opponents
Most results in surprise, some may be different. The success of a certain brand from extensive market and years of accumulation of intangible assets, while the latter may mean that the market is changing. If considering accepting this survey — a city company — they have to counterpoise, consumption and grasp the trend, then this change may cause more should be related to the brand value.
NaFu GP super duracell

Most people are used, the most people want to use the next most people want to try next, and the NaFu brand are dry. Over the years, the world is one of five alkaline battery manufacturer with the successful advertising, let people bombing that this brand and its power lasting properties, although no one can really order should be calculated how long it can use. Buy what is easy of dry, who is 66.17%, who thought of “is used” proof: people think of NaFu is. It is difficult to leave his rivals, how to make people think of yourself? Interestingly, these circumstances similar competitors, include the parent of American Gillette NaFu another product duracell, less than 5% of the company are using it.

Lead-acid batteries, lithium systems, the cost performance, stability, etc, have been controversial. The recent development of China’s new energy vehicles on the BBS peak, China’s battery industry association, standing vice WangJingZhong &secretary general of long book, phosphoric acid of lithium iron batteries is a leading power battery.

China’s battery industry association, deputy director of the council of the chairman is to ZhangTianRen tit-for-tat, currently in the next 10 years even 20 years, in the new energy lead-acid batteries included renewable energy fields will remain predominant.

Left or right

In the new energy vehicles, the electric car is the biggest concern is comparatively realistic choice of technology. Electric cars realized industrialization lies in battery.

According to the 2009 work by the letter of new energy vehicles production enterprises and product management rules, access to new energy vehicles for product development and mature period, starting from three different stages of technology. Fuel-cell cars belonging to start, lithium battery electric car belongs to the development of lead-acid batteries, electric car belongs to mature products.

WangJingZhong said, from the power of the battery technology development, is the earliest lead-acid batteries, then is Ni fd-mh batteries, further is lithium ion battery. Phosphoric acid lithium iron safety and performance is very good now, all in the key technology research, this is the future direction of a dominant power battery.

ZhangTianRen is put forward different views, he said: “the lead-acid battery technology is more mature than lithium batteries, national and trade standards, more sufficient mineral resources, the future can make new energy vehicles to enter to commercialization stage”.

As the fuel cell, WangJingZhong thinks, it is absolutely battery, but on research into very high, main bottleneck of enzyme preparation is in the world is less platinum content,Days can batteries  into electric vehicle can only solve millions of electric production, popularization.

Install the pv panels on the roof of the car, not only 0.5 per 100 kilometers, saving and dual fuel power for cars. Yingli pv-tech application technology institute of independent research and development of the hypoid pv panels global first used in the bus, created the first commercial photovoltaic energy saving automobiles.
The first breakthrough pv panels of the hypoid technology
22 and reporters in yingli pv-tech application technology institute of photovoltaic energy saw the car. Solar panels except roof is outside, this car and no other special place. The car was on a trial, no experience with other cars are obviously different.

According to the levites ZhaoLong pv-tech application technology research institute, to cooperate with engineers, the modelling of automobile roof solar panels must be produced, the original technical hypoid only do panels, reach cutting plane hypoid effect. Yingli pv-tech application technology institute of scientific research personnel after a period of science and technology, vol.10, took the lead in the world after the pv solar panels bounded breakthrough hypoid technology. Panels, And the roof with their production of hypoid integration molding pv panels are patented and independent intellectual property rights, and become the world’s first in the same field.

ZhaoLong said: “common automobile engine generator, actual consumption accounted for the 6% to 8%, fuel and install solar panels, roof of electricity through the controller connected to a car battery, the battery can reduce to run the motor car engine load, at least, can reach 6% of saving.
According to the introduction, the use of solar pv roof area of less than two meters, the weight is about 15 kilograms. This product using solar power, on the one hand, the roof solar pv panels can be installed into electrical energy stored in a car battery within 180 watts, power saving effect;, On the other hand, it can give dual fuel vehicles powered hybrid cars on speed, can reach 80-120 kilometers, 3000ibs 3.5 hours.
In this energy-saving auto promotion, ZhaoLong revealed, yingli already and changan, chery automobile manufacturing enterprise, the two aspects of the product application. If all goes well, consumers are expected to see this in the next solar pv panels, the roof of the hypoid cars. “The price higher than ordinary cars, but these are some questions about the car manufacturers. According to size, this car roof installation in the roof solar panels to cost $10,000 in hyperboloid to 20,000 yuan.”

Photovoltaic roof by technical performance testing

The car original metal roof for solar panels, will influence the performance of the car? This ZhaoLong told reporters that they specifically for the automobile manufacture hypoid solar pv panels, the roof, has in tianjin national automobile detection test center through technical performance testing. Test results that can be used as automobile components, battery power energy use electricity equipments, does not affect the overall performance of the automobile engine power, but also can reduce fuel consumption, still can load and power energy as the supplementary unit. Tianjin auto technology research center expert thinks, China’s current solar equipment production and application technology and advanced industrial countries synchronization. Yingli pv-tech application technology institute master automobile roof battery components of technology and production technology, new energy is used car of revolutionary progress.

DURACELL (DURACELL) brand was born in 1920, by a bold and bright young scientists Samuel Ruben (Samuel Ruben) and the other a young and wealthy manufacturer of tungsten filament wire Phillip Mallory (Philip Rogers Mallory) co-founded. The brand from a coincidence: the day, Lu had to Mallory’s experiment to find a used equipment, conversation, and mallory Rubens aware of the co-inventor and manufacturing talent, combining the strengths of an excellent opportunity for , which began their cooperation, which result is the birth of the battery Ba Jin. Samuel Reuben was the invention of the battery technology to make revolutionary changes.

“Duracell” the battery brand was officially adopted in 1964. Gillette acquired Duracell in 1996.

Duracell International, Inc. is the world’s manufacturing and sales leader in high-performance alkaline batteries. “Golden King” is the world’s most famous outstanding consumer brands. For people around the world, the “Duracell” The brand represents a high-quality battery products and constant innovation, aggressive marketing philosophy. Duracell alkaline batteries for its “excellent quality, durable power” of the superior quality and marketing the world’s nearly one hundred countries and regions. The same time, Duracell also produce and sell lithium batteries for high-power electronic products (such as cameras, portable computers and mobile phones, etc.)

“Duracell” lightning breaking mountain
Now, Duracell batteries and advertising painted on the streets of Chongqing, everywhere, the battery on the battery market in Chongqing had already shifted. However, people do not think of dream: Duracell batteries from entering the market to the occupation of Chongqing, Chongqing market, it only took six months. A new product within six months, they occupy such a big new market, be described as lightning-style “quick fix.” Well, it is lightning-style “quick-fix” Success What’s the secret? Quality? It is of course Duracell batteries to open up an important factor in market success, but people more praise is its unique marketing strategy.

Chongqing is the largest city in southwest China, Duracell batteries to open up the battery market in this great city of Chongqing, is to set up their own offices, or find a local trade agency? This is the U.S. manufacturers, is a very worthwhile question on the minds. After second thoughts, the smart Americans chose the latter. Because he knew that: the local agent of the economic conditions in Chongqing, a better understanding of people’s living standard, retail distribution of Chongqing, Chongqing, state of competition in battery market, people shopping habits, etc. are all familiar with, and they can be under these circumstances to take appropriate marketing strategy. This is for the United States Duracell batteries, battery market in Chongqing, “quick-fix” provides a prerequisite.

United States Duracell battery manufacturers looking for agents in Chongqing, Chongqing Carey trading company. Agency contract entered into after the trading company in Chongqing Carey, began to analyze the characteristics of Duracell batteries and Chongqing battery market specific circumstances. Duracell battery is a relatively good price of high-quality durable batteries. On the market in Chongqing, the battery very competitive in the market already has a “555″ brand, “Toshiba”, etc. and prices there are several, more than one dollar, two dollars more, more than triple and so on, but it is relatively inexpensive. In view of this situation, the company adopted a “three-step” type of marketing strategy: first consignment, second Distribution, the third step the terminal promotions.