Manufacture and sale of high-performance alkaline batteries leader: the United States Duracell Inc.
DURACELL (DURACELL) brand was born in 1920, by a bold and bright young scientists Samuel Ruben (Samuel Ruben) and the other a young and wealthy manufacturer of tungsten filament wire Phillip Mallory (Philip Rogers Mallory) co-founded. The brand from a coincidence: the day, Lu had to Mallory’s experiment to find a used equipment, conversation, and mallory Rubens aware of the co-inventor and manufacturing talent, combining the strengths of an excellent opportunity for , which began their cooperation, which result is the birth of the battery Ba Jin. Samuel Reuben was the invention of the battery technology to make revolutionary changes.
“Duracell” the battery brand was officially adopted in 1964. Gillette acquired Duracell in 1996.
Duracell International, Inc. is the world’s manufacturing and sales leader in high-performance alkaline batteries. “Golden King” is the world’s most famous outstanding consumer brands. For people around the world, the “Duracell” The brand represents a high-quality battery products and constant innovation, aggressive marketing philosophy. Duracell alkaline batteries for its “excellent quality, durable power” of the superior quality and marketing the world’s nearly one hundred countries and regions. The same time, Duracell also produce and sell lithium batteries for high-power electronic products (such as cameras, portable computers and mobile phones, etc.)
“Duracell” lightning breaking mountain
Now, Duracell batteries and advertising painted on the streets of Chongqing, everywhere, the battery on the battery market in Chongqing had already shifted. However, people do not think of dream: Duracell batteries from entering the market to the occupation of Chongqing, Chongqing market, it only took six months. A new product within six months, they occupy such a big new market, be described as lightning-style “quick fix.” Well, it is lightning-style “quick-fix” Success What’s the secret? Quality? It is of course Duracell batteries to open up an important factor in market success, but people more praise is its unique marketing strategy.
Chongqing is the largest city in southwest China, Duracell batteries to open up the battery market in this great city of Chongqing, is to set up their own offices, or find a local trade agency? This is the U.S. manufacturers, is a very worthwhile question on the minds. After second thoughts, the smart Americans chose the latter. Because he knew that: the local agent of the economic conditions in Chongqing, a better understanding of people’s living standard, retail distribution of Chongqing, Chongqing, state of competition in battery market, people shopping habits, etc. are all familiar with, and they can be under these circumstances to take appropriate marketing strategy. This is for the United States Duracell batteries, battery market in Chongqing, “quick-fix” provides a prerequisite.
United States Duracell battery manufacturers looking for agents in Chongqing, Chongqing Carey trading company. Agency contract entered into after the trading company in Chongqing Carey, began to analyze the characteristics of Duracell batteries and Chongqing battery market specific circumstances. Duracell battery is a relatively good price of high-quality durable batteries. On the market in Chongqing, the battery very competitive in the market already has a “555″ brand, “Toshiba”, etc. and prices there are several, more than one dollar, two dollars more, more than triple and so on, but it is relatively inexpensive. In view of this situation, the company adopted a “three-step” type of marketing strategy: first consignment, second Distribution, the third step the terminal promotions.
